Franchise financing is an integral part of the Canadian entrepreneur’s challenge of obtaining and building a success Canadian franchise. As most Canadian business owners quickly discover, franchisors do not provide direct or indirect financing in the Canadian marketplace. This leaves the business owner essentially on his or her own to generate the capital they need from chartered banks, finance firms, and other institutions.It goes without saying that the budding entrepreneur needs to first make a significant investment in general franchise knowledge – i.e. the pros and cons, as well as of course focusing on financing the franchise.Franchises in Canada are product and service related. When you purchase the franchise you should have strong level of confidence that the concept is proven and successful, as you will be trying to replicate that success based on the products, services and brand awareness of the franchisor.Franchisees are encouraged to do a proper level of due diligence based on that availability of information with respect to the business success of the franchisor. If you are considered a franchise that is owned and run by a large well know public company – think McDonalds! You of course have the ability to carefully review the financial statements and management commentary that is available to anyone by virtue of the companies listing on the public stock exchanges.The good news about franchise financing and the risk that the business entrepreneur takes is that there is a significant amount of disclosure required by law to you as a franchisee. In Canada, as well as the United States you should have the ability to get a copy of the franchisors financial statements. If you don’t feel qualified to read and interpret a financial statement you should use the services of a trusted franchise financing advisor, or even your accountant or lawyer would be good choices.Many franchisors in Canada will of course gladly give your franchisee references, and you should clearly talk to other franchisees about financial performance with respect to what you hope to achieve based on your personal investment and borrowed funds. When we say ‘ financial performance ‘ we of course mean general business basics such as sales, profits, working capital challenges, leverage ( how much debt do you need to take on ), etc.In financing a franchise you clearly want to understand how much debt you are going to take on – this is also directly commensurate with what you need to put into the business as your own investment. Most business owners today fully realize that a franchise can never be 100% OPM. OPM= Other Peoples Money!Our experience in Canadian franchise financing is that the financing of your newly acquired business has is a combination of your own investment, as well as borrowed funds. Franchise financing success in Canada is most commonly achieved by your utilization of the CSBF program, which is one of Canada’s best programs for small and medium sized business. This program provides up to 90% financing of leaseholds and fixed assets. When our firm structures a franchise financing we supplement the CSBF program with a combination, as required, of lease financing, and in some cases a cash term loan if in fact that is required.In summary, by carefully selecting your franchisor, understanding your overall financial risk, and carefully putting together a financing package that fits your needs, you will have a very strong chance of being successful in your franchise venture.
Mobile Advertising Trends: Facts to Keep You Abreast
The advertising platform seems to be taking another huge turn with mobile marketing taking over the markets. According to the Forbes magazine, mobile marketing techniques are 18% more effective as compared to other advertisement platforms such as the web and banners. The reality of the matter in mobile advertising trends is that, it is much cheaper to use this platform, and one is assured that users will see these ads. It is due to this reason why marketers are taking a new turn to win over as many people as they can to their sides, thus increase returns on investment.What makes mobile advertising effective?Mobile market growth: Push and Pull mobile marketingToday, more and more people are connected to the outside world thanks to the smartphone invention and introduction. Persons as old as 7 years of age own a smartphone or even a tablet, which helps them, connect with other people. With the Untapped market still ripe, marketers use this opportunity to use both push and pull marketing to reach out to target audience or customers.Push marketing involves sending ad messages directly into a user’s phone, while pull mobile marketing involves advertising through user downloaded apps, which are mostly installed in smartphones. These are the latest mobile advertising trends in use today, and have proved to be very effective in terms of sales.Cost of advertisement and click rates:The cost of advertising across the mobile platform is relatively cheaper than any other form of marketing, with its return on investments almost instant. When you compare advertising through the daily media and mobile marketing, you will notice that advertising in the daily media costs 85% more than the amount used to advertise through push and pull marketing.Internet marketers and advertisers earn their revenue through clicks and referrals. Advertising through text messages gives you a 65% assurance that the user will click on the link included in the text message, thus be able to view the advert or main page. This has been made possible thanks to the smartphone market.Mobile Payments:Payments through the mobile platform have been made easier thanks to mobile payment services and apps. Many companies today, including PayPal and Payoneer among others are major players in this market. Users can purchase goods and pay for services rendered through their mobile phones, thus never have to go to their banks to make a transfer. This conventional and convenient way of paying for services rendered has made is very easy for mobile advertisers. Mobile phones are slowly becoming teller machines, and all you need to do is feed it with the right information to make a transaction, and all is well. This way of paying for services has really made news in the newest mobile advertising trends, as it makes payments easy and convenient too.Mobile video marketing: Video marketing is an effective way to advertise new products or services that a company has to offer. With smartphones supporting video streaming, advertisers are easily integrating adverts in the mobile video player, thus the ad is displayed when one starts using the player. Most of these ads run for less than 5 seconds, though the message displayed or conveyed is larger and likely to create an impact. Advertising through mobile videos is the latest of mobile advertising trends, as more and more marketers are actively using the media to advertise their products.The best way for an advertiser to make an impact and sell his or her products, he or she needs to adopt the newest and trending advertising methods. Mobile media marketing offers the latest, yet most rewarding means of advertising any product, and persons already using it are reaping big benefits.
Online Health Care Schools and the Training Possibilities
When pursuing a professional career you can begin by learning about online health care schools and the training possibilities. Accredited higher education and distance learning programs can provide the training that is needed for you to pursue your dream occupation. Before selecting an online school to enroll in, you should make sure that you have obtained all the information necessary to choose the correct career training path. There are numerous possibilities when it comes to preparing for a future in health care.Option 1Associate degrees can be obtained through accredited online health care schools to help you pursue an entry level career. This level of training can be completed to help you enter into areas like health education, sciences, and more. Choosing to obtain an associate degree will help you learn a number of specialized skills by providing training in a number of topics. You can obtain this degree by completing two years of accredited schooling, or further your education by pursuing a higher degree.Option 2The second option that is available through online learning is a bachelor level degree. You can spend approximately four years training at this level. Accredited online health care schools can prepare you for work as a health information technician, physician assistant, and other occupations. The coursework that will be provided will depend on the path you choose to follow and the profession you decide to enter. Training can be continued at the master degree level if you wish.Option 3Pursuing a master degree in health care through an online school will provide you with a number of career prospects. You can learn to work in health information, physician assisting, public health, health sciences, and much more. In order to receive a degree at this level, you will need to complete a total of six years of training. Online training will cover different topics that are relevant to the career you will be entering into. You can study at the doctoral degree level once you receive a master level degree.Option 4The fourth option that is available to you in health care is to obtain an online doctorates degree. This can be done by choosing an accredited school or college and completing the required training. Training typically takes eight years for completion and can help you enter a career as a health information technician, educator, and medical professional, or other occupation. Accredited training through distance learning can help you gain the skills for success by allowing you to study various coursework at your convenience.The coursework that will be covered through online training can vary depending on the career and degree that you wish to pursue. There are a number of areas that must be covered for all levels of training and careers. You can study online for behavioral sciences, environmental health, nutrition, anatomy, and more. In the health care field some programs may require hands on training in addition to online schooling, due to the depth of the subject. Some hands on training may include the study of physical therapy, exercise, wound care, and more.When looking to receive a higher education you can enroll in an accredited online health care school or college. It is important to enroll in a program that is fully accredited by an agency like the Distance and Education Training Council ( http://www.detc.org/ ), to ensure that a quality education will be obtained. You can begin by looking into the different opportunities and learning more from the schools that offer training.DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.Copyright 2010 – All rights reserved by PETAP.org.